[Dynagroove] in search of positive solutions

[BadIYE at aol.com]

In a message dated 11/7/2003 8:38:07 AM Pacific Standard Time, 
info at mindboxmedia.com writes:

> I once rented out the Hollywood Athletic Club and threw an event that
> brought in over 1300 people.  There were just two ways that money was
> made that night:  alcohol and cover charges.  Once people are in the
> door, the club doesn't make any more money off the cover charge; once
> the bar is closed, it doesn't make any more money off the alcohol.
> Thus, the venues have very little interest in staying open beyond 2 a.m.
> If we want the clubs to stay open later, we need to find something that
> provides them an incentive to do so -- something more than just love of
> the dance.  What ideas do any of you have?

Offer venue a portion of the door money for all entries after 2:00PM and 
promote the event intelligently enough to have a good after hours turnout.    
Encourage the venue to stock up on water bottles/red bull/what have you, point out 
there is still more money to be made that way at the bar (although not nearly 
as much as alcohol).  Encourage venue to reconfigure it's employee set up 
(you don't need 3 bartenders after 2) to increase profit margin....Slip the 
owner/manager of the venue something in their drink so that they will WANT to stay 
open late to party with everyone else... =) 

best,

Imad.