[Groop]advertisements in MAD

Wed, 14 Feb 2001 14:19:28 -0500

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     Chad,

     You're certainly entitled to your opinion, but please get your facts 
     straight! :)

     You state that MAD is now accepting ads "for the first time ever".

     FACT:  MAD regularly accepted ads from issues 1 to 28 (even after it 
     turned into magazine format with issue 24). MAD has periodically 
     accepted ads since then.  Just off the top of my head, the following 
     companies have advertised in MAD (most during the 1960s, 1970s, and 
     1980s, but some as recently as the past five years): 

        First Software
        Big Top Records
        RCA
        United Artists
        JC Penney
        Little Brown and Co.
        Spencer Gifts
        Parker Brothers (numerous times)

        There may be others, but I don't have my issues in front in me.  But the 
        point is, this is NOT the first time MAD has accepted ads, regularly or 
        otherwise.

        You also believe that "Gaines is spinning in his grave".

        FACT:  Two things to consider.  First, Gaines sold MAD long before he 
        passed away and gave up any rights to make decisions on advertising, 
        etc.  Gaines was a businessman (and a very successful one) and he knew
        when he sold MAD that it might mean that advertising might become a part 
        of MAD, but he accepted that fate (if he didn't like it, then he 
        wouldn't have sold MAD!).  Second, Dick DeBartolo, one of Gaines' 
        closest friends and the Creative Consultant at MAD, posted a very 
        logical explantation for why MAD is accepting advertising and says that 
        Gaines would NOT be spinning in his grave...Gaines would rather see MAD 
        continue with advertising than die without.  And MAD is dying...it used 
        to have a circulation of over 2.1 million...it now stands at 230,000 and 
        continues to decline at an alarming rate.  If one of Gaines' closest 
        friends says Gaines would not be spinning in the grave, I would give 
        that opinion a lot of weight (no pun intended given Gaines' girth)!

        Just my opinion!

        Mike S.

______________________________ Reply Separator _________________________________
Subject: [Groop]advertisements in MAD
Author:  cmr@chadmriden.com at Internet 
Date:    2/13/2001 10:59 PM

I meant to bring this up yesterday...

I understand that (for the first time ever) there will be advertisements 
in this upcoming issue of MAD. Not jut _an_ advertisement... 11 pages of 
them! I'm appalled and disgusted & truly believe Gaines is spinning in his 
grave. What do you guys think?

=====
Chad M. Riden
ICQ # 9922135, MSN: chadmriden@hotmail.com 
HonestToGodThisIsTheBestEmailAddressAliasICouldComeUpWith@chadmriden.com 
http://www.chadmriden.com/
http://www.mangyk9.com/

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From: Chad Riden <chadmriden@yahoo.com>
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