Re[2]: [Groop]advertisements in MAD

Wed, 14 Feb 2001 14:28:05 -0500

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     Jeff,

     Just curious about some of your comments.  The reason MAD is taking 
     ads is so it CAN survive (see my post to Chad about dwindling 
     circulation).

     You also ask "How can you do a send up of a new hit movie if the movie 
     is supporting your magazine with ads?".  Well, they've done it before.
     The only real movie ad MAD has ever run was for Up the Academy.  That 
     didn't stop them from running a parody of it and, in fact, calling it 
     one of the worst movies ever made!  

     In addition, it is a well documented fact (see MAD World of Williams 
     Gaines by Frank Jacobs, for example) that movie companies often want 
     MAD to lampoon their movie and send advance information and 
     promotional stills to the magazine to ensure that it happens.  Another 
     factor to consider, Warner Brothers is one of the owners of MAD.  Has 
     it stopped MAD from making fun of WB movies...not in the least.  MAD 
     even did a full color parody of the WB Studio Stores.  Does it bother 
     WB?  Not that I'm aware of.  In fact, WB allowed MAD access to the 
     first Batman movie so that the satire of that movie actually hit the 
     stands BEFORE the movie was released.  If a movie company is afraid of 
     MAD making fun of their movie than I doubt they would advertise in 
     MAD!

     Just some observations on my part, you certainly don't have to agree 
     with them, but I doubt that advertising is the death knell for MAD.
     Changing demographics and kids who are more interested in video games 
     and the internet than reading is a more likely culprit!

     Mike S.

______________________________ Reply Separator _________________________________
Subject: RE: [Groop]advertisements in MAD
Author:  "Jeff Kozicki (ADESA)" <JKozicki@adesa.com> at Internet
Date:    2/14/2001 8:53 AM

I think it is a sad day for Mad because I don't think they will be able to 
survive.  They always had the freedom to lampoon (no wait, that's a 
different magazine) anybody because they didn't have advertisers hovering 
over them.  How can you do a send up of a new hit movie if the movie is 
supporting your magazine with ads?

Jeff "just plain mad" K
"The man who doesn't read has no advantage over the man who can't." 
-- Unknown

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From: "Jeff Kozicki (ADESA)" <JKozicki@adesa.com>
To: groop@groo.com
Subject: RE: [Groop]advertisements in MAD
Date: Wed, 14 Feb 2001 08:53:45 -0600
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